Brutalism logo development

This logo is based upon a quote by David Adajaye from a bbc documentary, "Brutalism truly is 3Dimensional on a number of levels". This not only refers to the architecture but the function of the structure.

To me this quote refers to the 3dimensional shapes you can find within the buildings architecture. For example the way in which the stairs are on the outside of buildings or the way roads, bridges and rivers overlap each other to serve their primary functions of accommodating humans in homes, flats, galleries and shops. Or it could be flyovers and junctions thats main function is to let the flow of human traffic flow with cars and other automobiles on different levels. A great example of this is in the above photos of Brent Cross Interchange in London (The two photos above are taken from my own photos and primary research.).

If you look at the example below you can see how the pattern of the 3D square boxes compliment the architecture of the building. This is why I have chosen this shape because it represent brutalism's unique traits and qualities. (The photo used below is also taken from my own photos and primary research).

The reason I have chosen to use this shape is because it shows all the overlapping lines and faces of the shape. Just like in the photos and function of the Brent Cross Interchange.

The above logos used nevis typeface. It felt too thin and didn't really have any relevance to brutalism. 

I then made the decision to chose to work with impact typeface simply because it is bold and in your face just like brutalistic architecture.

The typace impact is a realist sans-serif typeface designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry. Its ultra-thick strokes, compressed letterspacing, and minimal interior counterform are specifically aimed, as its name suggests, to "impact". Impact has a high x-height, reaching nearly to three-quarters the capital line. Ascenders are short, and descenders even shorter. The face is intended for headlines and has only limited use in text applications.

 I want to create a logo that has a dated feel and resembles the style of architecture that flourished from 

the 1950s to the mid-1970s, spawned from the modernist architectural movement.

 I am doing this so the logo is relevant to the subject matter . I want the logo to resemble the complex geometric shapes within the architecture and to look like they could be part of a brutalist building.